Guilt by Association
AKA Bad Company Fallacy, Company that You Keep Fallacy
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

Guilt by Association is a fallacy in which a person rejects a claim simply because it is pointed out that people she dislikes accept the claim. This sort of "reasoning" has the following form:

1. It is pointed out that person A accepts claim P.
2. Therefore P is false

It is clear that sort of "reasoning" is fallacious. For example the following is obviously a case of poor "reasoning": "You think that 1+1=2. But, Adolf Hitler, Charles Manson, Joseph Stalin, and Ted Bundy all believed that 1+1=2. So, you shouldn't believe it."

The fallacy draws its power from the fact that people do not like to be associated with people they dislike. Hence, if it is shown that a person shares a belief with people he dislikes he might be influenced into rejecting that belief. In such cases the person will be rejecting the claim based on how he thinks or feels about the people who hold it and because he does not want to be associated with such people.

Of course, the fact that someone does not want to be associated with people she dislikes does not justify the rejection of any claim. For example, most wicked and terrible people accept that the earth revolves around the sun and that lead is heavier than helium. No sane person would reject these claims simply because this would put them in the company of people they dislike (or even hate).

Misleading Vividness
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Misleading Vividness is a fallacy in which a very small number of particularly dramatic events are taken to outweigh a significant amount of statistical evidence. This sort of "reasoning" has the following form:

1. Dramatic or vivid event X occurs (and is not in accord with the majority of the statistical evidence).
2. Therefore events of type X are likely to occur.

This sort of "reasoning" is fallacious because the mere fact that an event is particularly vivid or dramatic does not make the event more likely to occur, especially in the face of significant statistical evidence.

People often accept this sort of "reasoning" because particularly vivid or dramatic cases tend to make a very strong impression on the human mind. For example, if a person survives a particularly awful plane crash, he might be inclined to believe that air travel is more dangerous than other forms of travel. After all, explosions and people dying around him will have a more significant impact on his mind than will the rather dull statistics that a person is more likely to be struck by lightning than killed in a plane crash.

It should be kept in mind that taking into account the possibility of something dramatic or vivid occurring is not always fallacious. For example, a person might decide to never go sky diving because the effects of an accident can be very, very dramatic. If he knows that, statistically, the chances of the accident are happening are very low but he considers even a small risk to be unacceptable, then he would not be making an error in reasoning.

Appeal to Belief
Category: Fallacies of Relevance (Red Herrings)

Appeal to Belief is a fallacy that has this general pattern:

1. Most people believe that a claim, X, is true.
2. Therefore X is true.

This line of "reasoning" is fallacious because the fact that many people believe a claim does not, in general, serve as evidence that the claim is true.

There are, however, some cases when the fact that many people accept a claim as true is an indication that it is true. For example, while you are visiting Maine, you are told by several people that they believe that people older than 16 need to buy a fishing license in order to fish. Barring reasons to doubt these people, their statements give you reason to believe that anyone over 16 will need to buy a fishing license.

There are also cases in which what people believe actually determines the truth of a claim. For example, the truth of claims about manners and proper behavior might simply depend on what people believe to be good manners and proper behavior. Another example is the case of community standards, which are often taken to be the standards that most people accept. In some cases, what violates certain community standards is taken to be obscene. In such cases, for the claim "x is obscene" to be true is for most people in that community to believe that x is obscene. In such cases it is still prudent to question the justification of the individual beliefs.

Appeal to Tradition
AKA Appeal to the Old, Old Ways are Best, Fallacious Appeal to the Past, Appeal to Age
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Appeal to Tradition is a fallacy that occurs when it is assumed that something is better or correct simply because it is older, traditional, or "always has been done." This sort of "reasoning" has the following form:

1. X is old or traditional
2. Therefore X is correct or better.

This sort of "reasoning" is fallacious because the age of something does not automatically make it correct or better than something newer. This is made quite obvious by the following example: The theory that witches and demons cause disease is far older than the theory that microorganism cause diseases. Therefore, the theory about witches and demons must be true.

This sort of "reasoning" is appealing for a variety of reasons. First, people often prefer to stick with what is older or traditional. This is a fairly common psychological characteristic of people which may stem from the fact that people feel more comfortable about what has been around longer. Second, sticking with things that are older or traditional is often easier than testing new things. Hence, people often prefer older and traditional things out of laziness. Hence, Appeal to Tradition is a somewhat common fallacy.

It should not be assumed that new things must be better than old things (see the fallacy Appeal to Novelty) any more than it should be assumed that old things are better than new things. The age of thing does not, in general, have any bearing on its quality or correctness (in this context). In the case of tradition, assuming that something is correct just because it is considered a tradition is poor reasoning. For example, if the belief that 1+1 = 56 were a tradition of a group of people it would hardly follow that it is true.

Obviously, age does have a bearing in some contexts. For example, if a person concluded that aged wine would be better than brand new wine, he would not be committing an Appeal to Tradition. This is because, in such cases the age of the thing is relevant to its quality. Thus, the fallacy is committed only when the age is not, in and of itself, relevant to the claim.

One final issue that must be considered is the "test of time." In some cases people might be assuming that because something has lasted as a tradition or has been around a long time that it is true because it has "passed the test of time." If a person assumes that something must be correct or true simply because it has persisted a long time, then he has committed an Appeal to Tradition. After all, as history has shown people can persist in accepting false claims for centuries.

However, if a person argues that the claim or thing in question has successfully stood up to challenges and tests for a long period of time then they would not be committing a fallacy. In such cases the claim would be backed by evidence. As an example, the theory that matter is made of subatomic particles has survived numerous tests and challenges over the years so there is a weight of evidence in its favor. The claim is reasonable to accept because of the weight of this evidence and not because the claim is old. Thus, a claim's surviving legitimate challenges and passing valid tests for a long period of time can justify the acceptance of a claim. But mere age or persistence does not warrant accepting a claim.

Slippery Slope
AKA The Camel's Nose
Category: Fallacies of Presumption → Casual Fallacies

The Slippery Slope is a fallacy in which a person asserts that some event must inevitably follow from another without any argument for the inevitability of the event in question. In most cases, there are a series of steps or gradations between one event and the one in question and no reason is given as to why the intervening steps or gradations will simply be bypassed. This "argument" has the following form:

1. Event X has occurred (or will or might occur).
2. Therefore event Y will inevitably happen.

This sort of "reasoning" is fallacious because there is no reason to believe that one event must inevitably follow from another without an argument for such a claim. This is especially clear in cases in which there are a significant number of steps or gradations between one event and another.

Appeal to Authority
Ad Verecundiam
AKA Fallacious Appeal to Authority, Misuse of Authority, Irrelevant Authority, Questionable Authority, Inappropriate Authority
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Authority is a fallacy with the following form:

1. Person A is (claimed to be) an authority on subject S.
2. Person A makes claim C about subject S.
3. Therefore, C is true.

This fallacy is committed when the person in question is not a legitimate authority on the subject. More formally, if person A is not qualified to make reliable claims in subject S, then the argument will be fallacious.

This sort of reasoning is fallacious when the person in question is not an expert. In such cases the reasoning is flawed because the fact that an unqualified person makes a claim does not provide any justification for the claim. The claim could be true, but the fact that an unqualified person made the claim does not provide any rational reason to accept the claim as true.

When a person falls prey to this fallacy, they are accepting a claim as true without there being adequate evidence to do so. More specifically, the person is accepting the claim because they erroneously believe that the person making the claim is a legitimate expert and hence that the claim is reasonable to accept. Since people have a tendency to believe authorities (and there are, in fact, good reasons to accept some claims made by authorities) this fallacy is a fairly common one.

Since this sort of reasoning is fallacious only when the person is not a legitimate authority in a particular context, it is necessary to provide some acceptable standards of assessment. The following standards are widely accepted:

1. The person has sufficient expertise in the subject matter in question.
Claims made by a person who lacks the needed degree of expertise to make a reliable claim will, obviously, not be well supported. In contrast, claims made by a person with the needed degree of expertise will be supported by the person's reliability in the area.

Determining whether or not a person has the needed degree of expertise can often be very difficult. In academic fields (such as philosophy, engineering, history, etc.), the person's formal education, academic performance, publications, membership in professional societies, papers presented, awards won and so forth can all be reliable indicators of expertise. Outside of academic fields, other standards will apply. For example, having sufficient expertise to make a reliable claim about how to tie a shoe lace only requires the ability to tie the shoe lace and impart that information to others. It should be noted that being an expert does not always require having a university degree. Many people have high degrees of expertise in sophisticated subjects without having ever attended a university. Further, it should not be simply assumed that a person with a degree is an expert.

Of course, what is required to be an expert is often a matter of great debate. For example, some people have (and do) claim expertise in certain (even all) areas because of a divine inspiration or a special gift. The followers of such people accept such credentials as establishing the person's expertise while others often see these self-proclaimed experts as deluded or even as charlatans. In other situations, people debate over what sort of education and experience is needed to be an expert. Thus, what one person may take to be a fallacious appeal another person might take to be a well supported line of reasoning. Fortunately, many cases do not involve such debate.

2. The claim being made by the person is within her area(s) of expertise.
If a person makes a claim about some subject outside of his area(s) of expertise, then the person is not an expert in that context. Hence, the claim in question is not backed by the required degree of expertise and is not reliable.

It is very important to remember that because of the vast scope of human knowledge and skill it is simply not possible for one person to be an expert on everything. Hence, experts will only be true experts in respect to certain subject areas. In most other areas they will have little or no expertise. Thus, it is important to determine what subject area a claim falls under. It is also very important to note that expertise in one area does not automatically confer expertise in another. For example, being an expert physicist does not automatically make a person an expert on morality or politics. Unfortunately, this is often overlooked or intentionally ignored. In fact, a great deal of advertising rests on a violation of this condition. As anyone who watches television knows, it is extremely common to get famous actors and sports heroes to endorse products that they are not qualified to assess. For example, a person may be a great actor, but that does not automatically make him an expert on cars or shaving or underwear or diets or politics.

3. There is an adequate degree of agreement among the other experts in the subject in question.
If there is a significant amount of legitimate dispute among the experts within a subject, then it will fallacious to make an Appeal to Authority using the disputing experts. This is because for almost any claim being made and "supported" by one expert there will be a counterclaim that is made and "supported" by another expert. In such cases an Appeal to Authority would tend to be futile. In such cases, the dispute has to be settled by consideration of the actual issues under dispute. Since either side in such a dispute can invoke experts, the dispute cannot be rationally settled by Appeals to Authority.

There are many fields in which there is a significant amount of legitimate dispute. Economics is a good example of such a disputed field. Anyone who is familiar with economics knows that there are many plausible theories that are incompatible with one another. Because of this, one expert economist could sincerely claim that the deficit is the key factor while another equally qualified individual could assert the exact opposite. Another area where dispute is very common (and well known) is in the area of psychology and psychiatry. As has been demonstrated in various trials, it is possible to find one expert that will assert that an individual is insane and not competent to stand trial and to find another equally qualified expert who will testify, under oath, that the same individual is both sane and competent to stand trial. Obviously, one cannot rely on an Appeal to Authority in such a situation without making a fallacious argument. Such an argument would be fallacious since the evidence would not warrant accepting the conclusion.

It is important to keep in mind that no field has complete agreement, so some degree of dispute is acceptable. How much is acceptable is, of course, a matter of serious debate. It is also important to keep in mind that even a field with a great deal of internal dispute might contain areas of significant agreement. In such cases, an Appeal to Authority could be legitimate.

4. The person in question is not significantly biased.
If an expert is significantly biased then the claims he makes within his are of bias will be less reliable. Since a biased expert will not be reliable, an Argument from Authority based on a biased expert will be fallacious. This is because the evidence will not justify accepting the claim.

Experts, being people, are vulnerable to biases and prejudices. If there is evidence that a person is biased in some manner that would affect the reliability of her claims, then an Argument from Authority based on that person is likely to be fallacious. Even if the claim is actually true, the fact that the expert is biased weakens the argument. This is because there would be reason to believe that the expert might not be making the claim because he has carefully considered it using his expertise. Rather, there would be reason to believe that the claim is being made because of the expert's bias or prejudice.

It is important to remember that no person is completely objective. At the very least, a person will be favorable towards her own views (otherwise she would probably not hold them). Because of this, some degree of bias must be accepted, provided that the bias is not significant. What counts as a significant degree of bias is open to dispute and can vary a great deal from case to case. For example, many people would probably suspect that doctors who were paid by tobacco companies to research the effects of smoking would be biased while other people might believe (or claim) that they would be able to remain objective.

5. The area of expertise is a legitimate area or discipline.
Certain areas in which a person may claim expertise may have no legitimacy or validity as areas of knowledge or study. Obviously, claims made in such areas will not be very reliable. What counts as a legitimate area of expertise is sometimes difficult to determine. However, there are cases which are fairly clear cut. For example, if a person claimed to be an expert at something he called "chromabullet therapy" and asserted that firing painted rifle bullets at a person would cure cancer it would not be very reasonable to accept his claim based on his "expertise." After all, his expertise is in an area which is devoid of legitimate content. The general idea is that to be a legitimate expert a person must have mastery over a real field or area of knowledge.

As noted above, determining the legitimacy of a field can often be difficult. In European history, various scientists had to struggle with the Church and established traditions to establish the validity of their disciplines. For example, experts on evolution faced an uphill battle in getting the legitimacy of their area accepted.

A modern example involves psychic phenomenon. Some people claim that they are certified "master psychics" and that they are actually experts in the field. Other people contend that their claims of being certified "master psychics" are simply absurd since there is no real content to such an area of expertise. If these people are right, then anyone who accepts the claims of these "master psychics" as true are victims of a fallacious appeal to authority.

6. The authority in question must be identified.
A common variation of the typical Appeal to Authority fallacy is an Appeal to an Unnamed Authority. This fallacy is Also Known as an Appeal to an Unidentified Authority. This fallacy is committed when a person asserts that a claim is true because an expert or authority makes the claim and the person does not actually identify the expert. Since the expert is not named or identified, there is no way to tell if the person is actually an expert. Unless the person is identified and has his expertise established, there is no reason to accept the claim.

This sort of reasoning is not unusual. Typically, the person making the argument will say things like "I have a book that says..." , or "they say...", or "the experts say...", or "scientists believe that...", or "I read in the paper.." or "I saw on TV..." or some similar statement. in such cases the person is often hoping that the listener(s) will simply accept the unidentified source as a legitimate authority and believe the claim being made. If a person accepts the claim simply because they accept the unidentified source as an expert (without good reason to do so), he has fallen prey to this fallacy.

Non‐Fallacious Appeals to Authority
As suggested above, not all Appeals to Authority are fallacious. This is fortunate since people have to rely on experts. This is because no one person can be an expert on everything and people do not have the time or ability to investigate every single claim themselves.

In many cases, Arguments from Authority will be good arguments. For example, when a person goes to a skilled doctor and the doctor tells him that he has a cold, then the patient has good reason to accept the doctor's conclusion. As another example, if a person's computer is acting odd and his friend, who is a computer expert, tells him it is probably his hard drive then he has good reason to believe her.

What distinguishes a fallacious Appeal to Authority from a good Appeal to Authority is that the argument meets the six conditions discussed above.

In a good Appeal to Authority, there is reason to believe the claim because the expert says the claim is true. This is because a person who is a legitimate expert is more likely to be right than wrong when making considered claims within her area of expertise. In a sense, the claim is being accepted because it is reasonable to believe that the expert has tested the claim and found it to be reliable. So, if the expert has found it to be reliable, then it is reasonable to accept it as being true. Thus, the listener is accepting a claim based on the testimony of the expert.

It should be noted that even a good Appeal to Authority is not an exceptionally strong argument. After all, in such cases a claim is being accepted as true simply because a person is asserting that it is true. The person may be an expert, but her expertise does not really bear on the truth of the claim. This is because the expertise of a person does not actually determine whether the claim is true or false. Hence, arguments that deal directly with evidence relating to the claim itself will tend to be stronger.