Ad Hominem
AKA Ad Hominem Abusive, Personal Attack
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

Translated from Latin to English, "ad Hominem" means "against the man" or "against the person."

An ad Hominem is a general category of fallacies in which a claim or argument is rejected on the basis of some irrelevant fact about the author of or the person presenting the claim or argument. Typically, this fallacy involves two steps. First, an attack against the character of person making the claim, her circumstances, or her actions is made (or the character, circumstances, or actions of the person reporting the claim). Second, this attack is taken to be evidence against the claim or argument the person in question is making (or presenting). This type of "argument" has the following form:

1. Person A makes claim X.
2. Person B makes an attack on person A.
3. Therefore A's claim is false.

The reason why an ad Hominem (of any kind) is a fallacy is that the character, circumstances, or actions of a person do not (in most cases) have a bearing on the truth or falsity of the claim being made (or the quality of the argument being made).

False Dilemma
AKA Black & White Thinking
Category: Fallacies of Presumption

A False Dilemma is a fallacy in which a person uses the following pattern of "reasoning":

1. Either claim X is true or claim Y is true (when X and Y could both be false).
2. Claim Y is false.
3. Therefore claim X is true.

This line of "reasoning" is fallacious because if both claims could be false, then it cannot be inferred that one is true because the other is false. That this is the case is made clear by the following example:

1. Either 1+1 =4 or 1+1=12.
2. It is not the case that 1+1 = 4.
3. Therefore 1+1 =12.

In cases in which the two options are, in fact, the only two options, this line of reasoning is not fallacious. For example:

1. Bill is dead or he is alive.
2. Bill is not dead.
3. Therefore Bill is alive.

Appeal to Ridicule
AKA Appeal to Mockery, The Horse Laugh
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

The Appeal to Ridicule is a fallacy in which ridicule or mockery is substituted for evidence in an "argument." This line of "reasoning" has the following form:

1. X, which is some form of ridicule is presented (typically directed at the claim).
2. Therefore claim C is false.

This sort of "reasoning" is fallacious because mocking a claim does not show that it is false. This is especially clear in the following example: "1+1=2! That's the most ridiculous thing I have ever heard!"

It should be noted that showing that a claim is ridiculous through the use of legitimate methods (such as a non fallacious argument) can make it reasonable to reject the claim. One form of this line of reasoning is known as a "reductio ad absurdum" ("reducing to absurdity"). In this sort of argument, the idea is to show that a contradiction (a statement that must be false) or an absurd result follows from a claim. For example: "Bill claims that a member of a minority group cannot be a racist. However, this is absurd. Think about this: white males are a minority in the world. Given Bill's claim, it would follow that no white males could be racists. Hence, the Klan, Nazis, and white supremacists are not racist organizations."

Since the claim that the Klan, Nazis, and white supremacists are not racist organizations is clearly absurd, it can be concluded that the claim that a member of a minority cannot be a racist is false.

Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

1. Favorable emotions are associated with X.
2. Therefore, X is true.

This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

1. Most people approve of X.
2. So, I should approve of X, too.
3. Since I approve of X, X must be true.

Appeal to Emotion

1. I approve of X.
2. Therefore, X is true.

On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

Middle Ground
AKA Golden Mean Fallacy, Fallacy of Moderation
Category: Fallacies of Ambiguity

This fallacy is committed when it is assumed that the middle position between two extremes must be correct simply because it is the middle position. this sort of "reasoning" has the following form:

1. Position A and B are two extreme positions.
2. C is a position that rests in the middle between A and B.
3. Therefore C is the correct position.

This line of "reasoning" is fallacious because it does not follow that a position is correct just because it lies in the middle of two extremes. This is shown by the following example. Suppose that a person is selling his computer. He wants to sell it for the current market value, which is $800 and someone offers him $1 for it. It would hardly follow that $400.50 is the proper price.

This fallacy draws its power from the fact that a moderate or middle position is often the correct one. For example, a moderate amount of exercise is better than too much exercise or too little exercise. However, this is not simply because it lies in the middle ground between two extremes. It is because too much exercise is harmful and too little exercise is all but useless. The basic idea behind many cases in which moderation is correct is that the extremes are typically "too much" and "not enough" and the middle position is "enough." In such cases the middle position is correct almost by definition.

It should be kept in mind that while uncritically assuming that the middle position must be correct because it is the middle position is poor reasoning it does not follow that accepting a middle position is always fallacious. As was just mentioned, many times a moderate position is correct. However, the claim that the moderate or middle position is correct must be supported by legitimate reasoning.

Appeal to Pity
Ad Misericordiam
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Pity is a fallacy in which a person substitutes a claim intended to create pity for evidence in an argument. The form of the "argument" is as follows:

1. P is presented, with the intent to create pity.
2. Therefore claim C is true.

This line of "reasoning" is fallacious because pity does not serve as evidence for a claim. This is extremely clear in the following case: "You must accept that 1+1=46, after all I'm dying..." While you may pity me because I am dying, it would hardly make my claim true.

This fallacy differs from the Appeal to the Consequences of a Belief (ACB). In the ACB fallacy, a person is using the effects of a belief as a substitute for evidence. In the Appeal to Pity, it is the feelings of pity or sympathy that are substituted for evidence.

It must be noted that there are cases in which claims that actually serve as evidence also evoke a feeling of pity. In such cases, the feeling of pity is still not evidence. The following is an example of a case in which a claim evokes pity and also serves as legitimate evidence:

Professor: "You missed the midterm, Bill."
Bill: "I know. I think you should let me take the makeup."
Professor: "Why?"
Bill: "I was hit by a truck on the way to the midterm. Since I had to go to the emergency room with a broken leg, I think I am entitled to a makeup."
Professor: "I'm sorry about the leg, Bill. Of course you can make it up."

The above example does not involve a fallacy. While the professor does feel sorry for Bill, she is justified in accepting Bill's claim that he deserves a makeup. After all getting run over by a truck would be a legitimate excuse for missing a test.