Appeal to Flattery
AKA Apple Polishing, various 'colorful' expressions
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Flattery is a fallacy of the following form:

1. Person A is flattered by person B.
2. Person B makes claim X.
3. Therefore X is true.

The basic idea behind this fallacy is that flattery is presented in the place of evidence for accepting a claim. This sort of "reasoning" is fallacious because flattery is not, in fact, evidence for a claim. This is especially clear in a case like this: "My Bill, that is a really nice tie. By the way, it is quite clear that one plus one is equal to forty three."

Burden of Proof
Ad Ignorantiam
AKA Appeal to Ignorance
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Burden of Proof is a fallacy in which the burden of proof is placed on the wrong side. Another version occurs when a lack of evidence for side A is taken to be evidence for side B in cases in which the burden of proof actually rests on side B. A common name for this is an Appeal to Ignorance. This sort of reasoning typically has the following form:

1. Claim X is presented by side A and the burden of proof actually rests on side B.
2. Side B claims that X is false because there is no proof for X.

In many situations, one side has the burden of proof resting on it. This side is obligated to provide evidence for its position. The claim of the other side, the one that does not bear the burden of proof, is assumed to be true unless proven otherwise. The difficulty in such cases is determining which side, if any, the burden of proof rests on. In many cases, settling this issue can be a matter of significant debate. In some cases the burden of proof is set by the situation. For example, in American law a person is assumed to be innocent until proven guilty (hence the burden of proof is on the prosecution). As another example, in debate the burden of proof is placed on the affirmative team. As a final example, in most cases the burden of proof rests on those who claim something exists (such as Bigfoot, psychic powers, universals, and sense data).

Appeal to Fear
Ad Baculum
AKA Scare Tactics, Appeal to Force
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Fear is a fallacy with the following pattern:

1. Y is presented (a claim that is intended to produce fear).
2. Therefore claim X is true (a claim that is generally, but need not be, related to Y in some manner).

This line of "reasoning" is fallacious because creating fear in people does not constitute evidence for a claim.

It is important to distinguish between a rational reason to believe (RRB) (evidence) and a prudential reason to believe(PRB) (motivation). A RRB is evidence that objectively and logically supports the claim. A PRB is a reason to accept the belief because of some external factor (such as fear, a threat, or a benefit or harm that may stem from the belief) that is relevant to what a person values but is not relevant to the truth or falsity of the claim. For example, it might be prudent to not fail the son of your department chairperson because you fear he will make life tough for you. However, this does not provide evidence for the claim that the son deserves to pass the class.

Fallacy of Division
Category: Fallacies of Ambiguity

The fallacy of Division is committed when a person infers that what is true of a whole must also be true of its constituents and justification for that inference is not provided. There are two main variants of the general fallacy of Division:

The first type of fallacy of Division is committed when 1) a person reasons that what is true of the whole must also be true of the parts and 2) the person fails to justify that inference with the required degree of evidence. More formally, the "reasoning" follows this sort of pattern:

1. The whole, X, has properties A, B, C, etc.
2. Therefore the parts of X have properties A,B,C, etc.

That this line of reasoning is fallacious is made clear by the following case: 4 is an even number. 1 and 3 are parts of 4. Therefore 1 and 3 are even.

It should be noted that it is not always fallacious to draw a conclusion about the parts of a whole based on the properties of the whole. As long as adequate evidence is provided in the argument, the reasoning can be acceptable. For example, the human body is made out of matter and it is reasonable to infer from this that the parts that make up the human body are also made out of matter. This is because there is no reason to believe that the body is made up of non‐material parts that somehow form matter when they get together.

The second version of the fallacy of division is committed when a person 1) draws a conclusion about the properties of individual members of a class or group based on the collective properties of the class or group and 2) there is not enough justification for the conclusion. More formally, the line of "reasoning" is as follows:

1. As a collective, group or class X has properties A,B,C, etc.
2. Therefore the individual members of group or class X have properties A,B,C, etc.

That this sort of reasoning is fallacious can be easily shown by the following: It is true that athletes, taken as a group, are football players, track runners, swimmers, tennis players, long jumpers, pole vaulters and such. But it would be fallacious to infer that each individual athlete is a football player, a track runner, a swimmer, a tennis player, a swimmer, etc.

It should be noted that it is not always fallacious to draw a conclusion about an individual based on what is true of the class he/she/it belongs to. If the inference is backed by evidence, then the reasoning can be fine. For example, it is not fallacious to infer that Bill the Siamese cat is a mammal from the fact that all cats are mammals. In this case, what is true of the class is also true of each individual member.

Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

1. Favorable emotions are associated with X.
2. Therefore, X is true.

This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

1. Most people approve of X.
2. So, I should approve of X, too.
3. Since I approve of X, X must be true.

Appeal to Emotion

1. I approve of X.
2. Therefore, X is true.

On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

Confusing Cause and Effect
AKA Questionable Cause, Reversing Causation
Category: Fallacies of Presumption → Casual Fallacies

Confusing Cause and Effect is a fallacy that has the following general form:

1. A and B regularly occur together.
2. Therefore A is the cause of B. This fallacy requires that there not be, in fact, a common cause that actually causes both A and B.

This fallacy is committed when a person assumes that one event must cause another just because the events occur together. More formally, this fallacy involves drawing the conclusion that A is the cause of B simply because A and B are in regular conjunction (and there is not a common cause that is actually the cause of A and B). The mistake being made is that the causal conclusion is being drawn without adequate justification.

In some cases it will be evident that the fallacy is being committed. For example, a person might claim that an illness was caused by a person getting a fever. In this case, it would be quite clear that the fever was caused by illness and not the other way around. In other cases, the fallacy is not always evident. One factor that makes causal reasoning quite difficult is that it is not always evident what is the cause and what is the effect. For example, a problem child might be the cause of the parents being short tempered or the short temper of the parents might be the cause of the child being problematic. The difficulty is increased by the fact that some situations might involve feedback. For example, the parents' temper might cause the child to become problematic and the child's behavior could worsen the parents' temper. In such cases it could be rather difficult to sort out what caused what in the first place.

In order to determine that the fallacy has been committed, it must be shown that the causal conclusion has not been adequately supported and that the person committing the fallacy has confused the actual cause with the effect. Showing that the fallacy has been committed will typically involve determining the actual cause and the actual effect. In some cases, as noted above, this can be quite easy. In other cases it will be difficult. In some cases, it might be almost impossible. Another thing that makes causal reasoning difficult is that people often have very different conceptions of cause and, in some cases, the issues are clouded by emotions and ideologies. For example, people often claim violence on TV and in movies must be censored because it causes people to like violence. Other people claim that there is violence on TV and in movies because people like violence. In this case, it is not obvious what the cause really is and the issue is clouded by the fact that emotions often run high on this issue.

While causal reasoning can be difficult, many errors can be avoided with due care and careful testing procedures. This is due to the fact that the fallacy arises because the conclusion is drawn without due care. One way to avoid the fallacy is to pay careful attention to the temporal sequence of events. Since (outside of Star Trek), effects do not generally precede their causes, if A occurs after B, then A cannot be the cause of B. However, these methods go beyond the scope of this program.

All causal fallacies involve an error in causal reasoning. However, this fallacy differs from the other causal fallacies in terms of the error in reasoning being made. In the case of a Post Hoc fallacy, the error is that a person is accepting that A is the cause of B simply because A occurs before B. In the case of the Fallacy of Ignoring a Common Cause A is taken to be the cause of B when there is, in fact, a third factor that is the cause of both A and B. For more information, see the relevant entries in this program.