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"Jane says that drug use is morally wrong, but she is just a goody-two shoes Christian, so we don't have to listen to her."
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Burden of Proof
Ad Ignorantiam

AKA Appeal to Ignorance

Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Burden of Proof is a fallacy in which the burden of proof is placed on the wrong side. Another version occurs when a lack of evidence for side A is taken to be evidence for side B in cases in which the burden of proof actually rests on side B. A common name for this is an Appeal to Ignorance. This sort of reasoning typically has the following form:

  1. Claim X is presented by side A and the burden of proof actually rests on side B.
  2. Side B claims that X is false because there is no proof for X.
In many situations, one side has the burden of proof resting on it. This side is obligated to provide evidence for its position. The claim of the other side, the one that does not bear the burden of proof, is assumed to be true unless proven otherwise. The difficulty in such cases is determining which side, if any, the burden of proof rests on. In many cases, settling this issue can be a matter of significant debate. In some cases the burden of proof is set by the situation. For example, in American law a person is assumed to be innocent until proven guilty (hence the burden of proof is on the prosecution). As another example, in debate the burden of proof is placed on the affirmative team. As a final example, in most cases the burden of proof rests on those who claim something exists (such as Bigfoot, psychic powers, universals, and sense data).

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14
Appeal to Popularity
Ad Populum

Category: Fallacies of Relevance (Red Herrings)

The Appeal to Popularity has the following form:

  1. Most people approve of X (have favorable emotions towards X).
  2. Therefore X is true.
The basic idea is that a claim is accepted as being true simply because most people are favorably inclined towards the claim. More formally, the fact that most people have favorable emotions associated with the claim is substituted in place of actual evidence for the claim. A person falls prey to this fallacy if he accepts a claim as being true simply because most other people approve of the claim.

It is clearly fallacious to accept the approval of the majority as evidence for a claim. For example, suppose that a skilled speaker managed to get most people to absolutely love the claim that 1+1=3. It would still not be rational to accept this claim simply because most people approved of it. After all, mere approval is no substitute for a mathematical proof. At one time people approved of claims such as "the world is flat", "humans cannot survive at speeds greater than 25 miles per hour", "the sun revolves around the earth" but all these claims turned out to be false.

This sort of "reasoning" is quite common and can be quite an effective persuasive device. Since most humans tend to conform with the views of the majority, convincing a person that the majority approves of a claim is often an effective way to get him to accept it. Advertisers often use this tactic when they attempt to sell products by claiming that everyone uses and loves their products. In such cases they hope that people will accept the (purported) approval of others as a good reason to buy the product.

This fallacy is vaguely similar to such fallacies as Appeal to Belief and Appeal to Common Practice. However, in the case of an Ad Populum the appeal is to the fact that most people approve of a claim. In the case of an Appeal to Belief, the appeal is to the fact that most people believe a claim. In the case of an Appeal to Common Practice, the appeal is to the fact that many people take the action in question.

This fallacy is closely related to the Appeal to Emotion fallacy, as discussed in the entry for that fallacy.

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3
Gambler's Fallacy

The Gambler's Fallacy is committed when a person assumes that a departure from what occurs on average or in the long term will be corrected in the short term. The form of the fallacy is as follows:

  1. X has happened.
  2. X departs from what is expected to occur on average or over the long term.
  3. Therefore, X will come to an end soon.
There are two common ways this fallacy is committed. In both cases a person is assuming that some result must be "due" simply because what has previously happened departs from what would be expected on average or over the long term.

The first involves events whose probabilities of occurring are independent of one another. For example, one toss of a fair (two sides, non‐loaded) coin does not affect the next toss of the coin. So, each time the coin is tossed there is (ideally) a 50% chance of it landing heads and a 50% chance of it landing tails. Suppose that a person tosses a coin 6 times and gets a head each time. If he concludes that the next toss will be tails because tails "is due", then he will have committed the Gambler's Fallacy. This is because the results of previous tosses have no bearing on the outcome of the 7th toss. It has a 50% chance of being heads and a 50% chance of being tails, just like any other toss.

The second involves cases whose probabilities of occurring are not independent of one another. For example, suppose that a boxer has won 50% of his fights over the past two years. Suppose that after several fights he has won 50% of his matches this year, that he his lost his last six fights and he has six left. If a person believed that he would win his next six fights because he has used up his losses and is "due" for a victory, then he would have committed the Gambler's Fallacy. After all, the person would be ignoring the fact that the results of one match can influence the results of the next one. For example, the boxer might have been injured in one match which would lower his chances of winning his last six fights.

It should be noted that not all predictions about what is likely to occur are fallacious. If a person has good evidence for his predictions, then they will be reasonable to accept. For example, if a person tosses a fair coin and gets nine heads in a row it would be reasonable for him to conclude that he will probably not get another nine in a row again. This reasoning would not be fallacious as long as he believed his conclusion because of an understanding of the laws of probability. In this case, if he concluded that he would not get another nine heads in a row because the odds of getting nine heads in a row are lower than getting fewer than nine heads in a row, then his reasoning would be good and his conclusion would be justified. Hence, determining whether or not the Gambler’s Fallacy is being committed often requires some basic understanding of the laws of probability.

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2
Red Herring
AKA Smoke Screen, Wild Goose Chase

Category: Fallacies of Relevance (Red Herrings)

A Red Herring is a fallacy in which an irrelevant topic is presented in order to divert attention from the original issue. The basic idea is to "win" an argument by leading attention away from the argument and to another topic. This sort of "reasoning" has the following form:

  1. Topic A is under discussion.
  2. Topic B is introduced under the guise of being relevant to topic A (when topic B is actually not relevant to topic A).
  3. Topic A is abandoned.
This sort of "reasoning" is fallacious because merely changing the topic of discussion hardly counts as an argument against a claim.

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16
Middle Ground
AKA Golden Mean Fallacy, Fallacy of Moderation

Category: Fallacies of Ambiguity

This fallacy is committed when it is assumed that the middle position between two extremes must be correct simply because it is the middle position. this sort of "reasoning" has the following form:

  1. Position A and B are two extreme positions.
  2. C is a position that rests in the middle between A and B.
  3. Therefore C is the correct position.
This line of "reasoning" is fallacious because it does not follow that a position is correct just because it lies in the middle of two extremes. This is shown by the following example. Suppose that a person is selling his computer. He wants to sell it for the current market value, which is $800 and someone offers him $1 for it. It would hardly follow that $400.50 is the proper price.

This fallacy draws its power from the fact that a moderate or middle position is often the correct one. For example, a moderate amount of exercise is better than too much exercise or too little exercise. However, this is not simply because it lies in the middle ground between two extremes. It is because too much exercise is harmful and too little exercise is all but useless. The basic idea behind many cases in which moderation is correct is that the extremes are typically "too much" and "not enough" and the middle position is "enough." In such cases the middle position is correct almost by definition.

It should be kept in mind that while uncritically assuming that the middle position must be correct because it is the middle position is poor reasoning it does not follow that accepting a middle position is always fallacious. As was just mentioned, many times a moderate position is correct. However, the claim that the moderate or middle position is correct must be supported by legitimate reasoning.

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2
Personal Attack
AKA Ad Hominem Abusive

Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

A personal attack is committed when a person substitutes abusive remarks for evidence when attacking another person's claim or claims. This line of "reasoning" is fallacious because the attack is directed at the person making the claim and not the claim itself. The truth value of a claim is independent of the person making the claim. After all, no matter how repugnant an individual might be, he or she can still make true claims.

Not all ad Hominems are fallacious. In some cases, an individual's characteristics can have a bearing on the question of the veracity of her claims. For example, if someone is shown to be a pathological liar, then what he says can be considered to be unreliable.

However, such attacks are weak, since even pathological liars might speak the truth on occasion. In general, it is best to focus one’s attention on the content of the claim and not on who made the claim. It is the content that determines the truth of the claim and not the characteristics of the person making the claim.

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