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Select the one clearest logical fallacy in the example,
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Jill: "I think Jane's idea is a really good one and will really save a lot of money for the department."
Bill: "Maybe. Remember how she showed that your paper had a fatal flaw when you read it at the convention last year..."
Jill: "I had just about forgotten about that! I think I'll go with your idea instead."
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Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

  1. Favorable emotions are associated with X.
  2. Therefore, X is true.
This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

  1. Most people approve of X.
  2. So, I should approve of X, too.
  3. Since I approve of X, X must be true.
Appeal to Emotion
  1. I approve of X.
  2. Therefore, X is true.
On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

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Appeal to Spite
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Spite Fallacy is a fallacy in which spite is substituted for evidence when an "argument" is made against a claim. This line of "reasoning" has the following form:

  1. Claim X is presented with the intent of generating spite.
  2. Therefore claim C is false (or true)
This sort of "reasoning" is fallacious because a feeling of spite does not count as evidence for or against a claim. This is quite clear in the following case: "Bill claims that the earth revolves around the sun. But remember that dirty trick he pulled on you last week. Now, doesn't my claim that the sun revolves around the earth make sense to you?"

Of course, there are cases in which a claim that evokes a feeling of spite or malice can serve as legitimate evidence. However, it should be noted that the actual feelings of malice or spite are not evidence. The following is an example of such a situation:

Jill: "I think I'll vote for Jane to be treasurer of NOW."
Vicki: "Remember the time that your purse vanished at a meeting last year?"
Jill: "Yes."
Vicki: "Well, I just found out that she stole your purse and stole some other stuff from people."
Jill: "I'm not voting for her!"

In this case, Jill has a good reason not to vote for Jane. Since a treasurer should be honest, a known thief would be a bad choice. As long as Jill concludes that she should vote against Jane because she is a thief and not just out of spite, her reasoning would not be fallacious.

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Fallacy of Composition
Category: Fallacies of Ambiguity

The fallacy of Composition is committed when a conclusion is drawn about a whole based on the features of its constituents when, in fact, no justification provided for the inference. There are actually two types of this fallacy, both of which are known by the same name (because of the high degree of similarity).

The first type of fallacy of Composition arises when a person reasons from the characteristics of individual members of a class or group to a conclusion regarding the characteristics of the entire class or group (taken as a whole). More formally, the "reasoning" would look something like this.

  1. Individual F things have characteristics A, B, C, etc.
  2. Therefore, the (whole) class of F things has characteristics A, B, C, etc.
This line of reasoning is fallacious because the mere fact that individuals have certain characteristics does not, in itself, guarantee that the class (taken as a whole) has those characteristics.

It is important to note that drawing an inference about the characteristics of a class based on the characteristics of its individual members is not always fallacious. In some cases, sufficient justification can be provided to warrant the conclusion. For example, it is true that an individual rich person has more wealth than an individual poor person. In some nations (such as the US) it is true that the class of wealthy people has more wealth as a whole than does the class of poor people. In this case, the evidence used would warrant the inference and the fallacy of Composition would not be committed.

The second type of fallacy of Composition is committed when it is concluded that what is true of the parts of a whole must be true of the whole without there being adequate justification for the claim. More formally, the line of "reasoning" would be as follows:

  1. The parts of the whole X have characteristics A, B, C, etc.
  2. Therefore the whole X must have characteristics A, B, C.
This sort of reasoning is fallacious because it cannot be inferred that simply because the parts of a complex whole have (or lack) certain properties that the whole that they are parts of has those properties. This is especially clear in math: The numbers 1 and 3 are both odd. 1 and 3 are parts of 4. Therefore, the number 4 is odd. It must be noted that reasoning from the properties of the parts to the properties of the whole is not always fallacious. If there is justification for the inference from parts to whole, then the reasoning is not fallacious. For example, if every part of the human body is made of matter, then it would not be an error in reasoning to conclude that the whole human body is made of matter. Similarly, if every part of a structure is made of brick, there is no fallacy committed when one concludes that the whole structure is made of brick.

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Relativist Fallacy
AKA The Subjectivist Fallacy

The Relativist Fallacy is committed when a person rejects a claim by asserting that the claim might be true for others but is not for him/her. This sort of "reasoning" has the following form:

  1. Claim X is presented.
  2. Person A asserts that X may be true for others but is not true for him/her.
  3. Therefore A is justified in rejecting X.
In this context, relativism is the view that truth is relative to Z (a person, time, culture, place, etc.). This is not the view that claims will be true at different times or of different people, but the view that a claim could be true for one person and false for another at the same time.

In many cases, when people say "that X is true for me" what they really mean is "I believe X" or "X is true about me." It is important to be quite clear about the distinction between being true about a person and being true for a person. A claim is true about a person if the claim is a statement that describes the person correctly. For example, "Bill has blue eyes" is true of Bill if Bill has blue eyes. To make a claim such as "X is true for Bill" is to say that the claim is true for Bill and that it need not be true for others. For example: "1+1=23 is true for Bill" would mean that, for Bill, 1+1 actually does equal 23, not that he merely believes that 1+1=23 (that would be "It is true of Bill that he believes 1+1=23"). Another example would be "The claim that the earth is flat is true for Bill" would mean that the earth really is flat for Bill (in other words, Bill would be in a different world than the rest of the human race). Since these situations (1+1 being 23 and the earth being flat for Bill) are extremely strange, it certainly seems that truth is not relative to individuals (although beliefs are).

As long as truth is objective (that is, not relative to individuals), then the Relativist Fallacy is a fallacy. If there are cases in which truth is actually relative, then such reasoning need not be fallacious.

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Appeal to Fear
Ad Baculum

AKA Scare Tactics, Appeal to Force

Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Fear is a fallacy with the following pattern:

  1. Y is presented (a claim that is intended to produce fear).
  2. Therefore claim X is true (a claim that is generally, but need not be, related to Y in some manner).
This line of "reasoning" is fallacious because creating fear in people does not constitute evidence for a claim.

It is important to distinguish between a rational reason to believe (RRB) (evidence) and a prudential reason to believe(PRB) (motivation). A RRB is evidence that objectively and logically supports the claim. A PRB is a reason to accept the belief because of some external factor (such as fear, a threat, or a benefit or harm that may stem from the belief) that is relevant to what a person values but is not relevant to the truth or falsity of the claim. For example, it might be prudent to not fail the son of your department chairperson because you fear he will make life tough for you. However, this does not provide evidence for the claim that the son deserves to pass the class.

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Appeal to Common Practice
Category: Fallacies of Relevance (Red Herrings)

The Appeal to Common Practice is a fallacy with the following structure:

  1. X is a common action.
  2. Therefore X is correct/moral/justified/reasonable, etc.
The basic idea behind the fallacy is that the fact that most people do X is used as "evidence" to support the action or practice. It is a fallacy because the mere fact that most people do something does not make it correct, moral, justified, or reasonable.

An appeal to fair play, which might seem to be an appeal to common practice, need not be a fallacy. For example, a woman working in an office might say "the men who do the same job as me get paid more than I do, so it would be right for me to get paid the same as them." This would not be a fallacy as long as there was no relevant difference between her and the men (in terms of ability, experience, hours worked, etc.). More formally:

  1. It is common practice to treat people of type Y in manner X and to treat people of type Z in a different manner.
  2. There is no relevant difference between people of type Y and type Z.
  3. Therefore people of type Z should be treated in manner X, too.
This argument rests heavily on the principle of relevant difference. On this principle two people, A and B, can only be treated differently if and only if there is a relevant difference between them. For example, it would be fine for me to give a better grade to A than B if A did better work than B. However, it would be wrong of me to give A a better grade than B simply because A has red hair and B has blonde hair.

There might be some cases in which the fact that most people accept X as moral entails that X is moral. For example, one view of morality is that morality is relative to the practices of a culture, time, person, etc. If what is moral is determined by what is commonly practiced, then this argument:

  1. Most people do X.
  2. Therefore X is morally correct.
would not be a fallacy. This would however entail some odd results. For example, imagine that there are only 100 people on earth. 60 of them do not steal or cheat and 40 do. At this time, stealing and cheating would be wrong. The next day, a natural disaster kills 30 of the 60 people who do not cheat or steal. Now it is morally correct to cheat and steal. Thus, it would be possible to change the moral order of the world to one’s view simply by eliminating those who disagree.

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