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Appeal to the Consequences of a Belief
Argumentum Ad Consequentium

Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to the Consequences of a Belief is a fallacy that comes in the following patterns:

#1: X is true because if people did not accept X as being true, then there would be negative consequences.
#2: X is false because if people did not accept X as being false, then there would be negative consequences.

#3: X is true because accepting that X is true has positive consequences.
#4: X is false because accepting that X is false has positive consequences.

#5: I wish that X were true, therefore X is true. This is known as Wishful Thinking.
#6: I wish that X were false, therefore X is false. This is known as Wishful Thinking.

This line of "reasoning" is fallacious because the consequences of a belief have no bearing on whether the belief is true or false. For example, if someone were to say "If sixteen-headed purple unicorns don't exist, then I would be miserable, so they must exist", it would be clear that this would not be a good line of reasoning. It is important to note that the consequences in question are the consequences that stem from the belief. It is important to distinguish between a rational reason to believe (RRB) (evidence) and a prudential reason to believe (PRB) (motivation). A RRB is evidence that objectively and logically supports the claim. A PRB is a reason to accept the belief because of some external factor (such as fear, a threat, or a benefit or harm that may stem from the belief) that is relevant to what a person values but is not relevant to the truth or falsity of the claim. The nature of the fallacy is especially clear in the case of Wishful thinking. Obviously, merely wishing that something is true does not make it true. This fallacy differs from the Appeal to Belief fallacy in that the Appeal to Belief involves taking a claim that most people believe that X is true to be evidence for X being true.

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0
Slippery Slope
AKA The Camel's Nose

Category: Fallacies of Presumption → Casual Fallacies

The Slippery Slope is a fallacy in which a person asserts that some event must inevitably follow from another without any argument for the inevitability of the event in question. In most cases, there are a series of steps or gradations between one event and the one in question and no reason is given as to why the intervening steps or gradations will simply be bypassed. This "argument" has the following form:

  1. Event X has occurred (or will or might occur).
  2. Therefore event Y will inevitably happen.
This sort of "reasoning" is fallacious because there is no reason to believe that one event must inevitably follow from another without an argument for such a claim. This is especially clear in cases in which there are a significant number of steps or gradations between one event and another.

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0
Circumstantial Ad Hominem
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

A Circumstantial ad Hominem is a fallacy in which one attempts to attack a claim by asserting that the person making the claim is making it simply out of self interest. In some cases, this fallacy involves substituting an attack on a person's circumstances (such as the person's religion, political affiliation, ethnic background, etc.). The fallacy has the following forms:

  1. Person A makes claim X.
  2. Person B asserts that A makes claim X because it is in A's interest to claim X.
  3. Therefore claim X is false.
  1. Person A makes claim X.
  2. Person B makes an attack on A's circumstances.
  3. Therefore X is false.
A Circumstantial ad Hominem is a fallacy because a person's interests and circumstances have no bearing on the truth or falsity of the claim being made. While a person's interests will provide them with motives to support certain claims, the claims stand or fall on their own. It is also the case that a person's circumstances (religion, political affiliation, etc.) do not affect the truth or falsity of the claim. This is made quite clear by the following example: "Bill claims that 1+1 =2. But he is a Republican, so his claim is false."

There are times when it is prudent to suspicious of a person's claims, such as when it is evident that the claims are being biased by the person's interests. For example, if a tobacco company representative claims that tobacco does not cause cancer, it would be prudent to not simply accept the claim. This is because the person has a motivation to make the claim, whether it is true or not. However, the mere fact that the person has a motivation to make the claim does not make it false. For example, suppose a parent tells her son that sticking a fork in a light socket would be dangerous. Simply because she has a motivation to say this obviously does not make her claim false.

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3
Ad Hominem
AKA Ad Hominem Abusive, Personal Attack

Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

Translated from Latin to English, "ad Hominem" means "against the man" or "against the person."

An ad Hominem is a general category of fallacies in which a claim or argument is rejected on the basis of some irrelevant fact about the author of or the person presenting the claim or argument. Typically, this fallacy involves two steps. First, an attack against the character of person making the claim, her circumstances, or her actions is made (or the character, circumstances, or actions of the person reporting the claim). Second, this attack is taken to be evidence against the claim or argument the person in question is making (or presenting). This type of "argument" has the following form:

  1. Person A makes claim X.
  2. Person B makes an attack on person A.
  3. Therefore A's claim is false.
The reason why an ad Hominem (of any kind) is a fallacy is that the character, circumstances, or actions of a person do not (in most cases) have a bearing on the truth or falsity of the claim being made (or the quality of the argument being made).

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0
Appeal to Popularity
Ad Populum

Category: Fallacies of Relevance (Red Herrings)

The Appeal to Popularity has the following form:

  1. Most people approve of X (have favorable emotions towards X).
  2. Therefore X is true.
The basic idea is that a claim is accepted as being true simply because most people are favorably inclined towards the claim. More formally, the fact that most people have favorable emotions associated with the claim is substituted in place of actual evidence for the claim. A person falls prey to this fallacy if he accepts a claim as being true simply because most other people approve of the claim.

It is clearly fallacious to accept the approval of the majority as evidence for a claim. For example, suppose that a skilled speaker managed to get most people to absolutely love the claim that 1+1=3. It would still not be rational to accept this claim simply because most people approved of it. After all, mere approval is no substitute for a mathematical proof. At one time people approved of claims such as "the world is flat", "humans cannot survive at speeds greater than 25 miles per hour", "the sun revolves around the earth" but all these claims turned out to be false.

This sort of "reasoning" is quite common and can be quite an effective persuasive device. Since most humans tend to conform with the views of the majority, convincing a person that the majority approves of a claim is often an effective way to get him to accept it. Advertisers often use this tactic when they attempt to sell products by claiming that everyone uses and loves their products. In such cases they hope that people will accept the (purported) approval of others as a good reason to buy the product.

This fallacy is vaguely similar to such fallacies as Appeal to Belief and Appeal to Common Practice. However, in the case of an Ad Populum the appeal is to the fact that most people approve of a claim. In the case of an Appeal to Belief, the appeal is to the fact that most people believe a claim. In the case of an Appeal to Common Practice, the appeal is to the fact that many people take the action in question.

This fallacy is closely related to the Appeal to Emotion fallacy, as discussed in the entry for that fallacy.

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266
Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

  1. Favorable emotions are associated with X.
  2. Therefore, X is true.
This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

  1. Most people approve of X.
  2. So, I should approve of X, too.
  3. Since I approve of X, X must be true.
Appeal to Emotion
  1. I approve of X.
  2. Therefore, X is true.
On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

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