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After Will said that we should put more money into health and education, Warren responded by saying that he was surprised that Will hates our country so much that he wants to leave it defenseless by cutting military spending.
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Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

  1. Favorable emotions are associated with X.
  2. Therefore, X is true.
This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

  1. Most people approve of X.
  2. So, I should approve of X, too.
  3. Since I approve of X, X must be true.
Appeal to Emotion
  1. I approve of X.
  2. Therefore, X is true.
On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

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10
Appeal to Spite
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Spite Fallacy is a fallacy in which spite is substituted for evidence when an "argument" is made against a claim. This line of "reasoning" has the following form:

  1. Claim X is presented with the intent of generating spite.
  2. Therefore claim C is false (or true)
This sort of "reasoning" is fallacious because a feeling of spite does not count as evidence for or against a claim. This is quite clear in the following case: "Bill claims that the earth revolves around the sun. But remember that dirty trick he pulled on you last week. Now, doesn't my claim that the sun revolves around the earth make sense to you?"

Of course, there are cases in which a claim that evokes a feeling of spite or malice can serve as legitimate evidence. However, it should be noted that the actual feelings of malice or spite are not evidence. The following is an example of such a situation:

Jill: "I think I'll vote for Jane to be treasurer of NOW."
Vicki: "Remember the time that your purse vanished at a meeting last year?"
Jill: "Yes."
Vicki: "Well, I just found out that she stole your purse and stole some other stuff from people."
Jill: "I'm not voting for her!"

In this case, Jill has a good reason not to vote for Jane. Since a treasurer should be honest, a known thief would be a bad choice. As long as Jill concludes that she should vote against Jane because she is a thief and not just out of spite, her reasoning would not be fallacious.

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5
Fallacy of Division
Category: Fallacies of Ambiguity

The fallacy of Division is committed when a person infers that what is true of a whole must also be true of its constituents and justification for that inference is not provided. There are two main variants of the general fallacy of Division:

The first type of fallacy of Division is committed when 1) a person reasons that what is true of the whole must also be true of the parts and 2) the person fails to justify that inference with the required degree of evidence. More formally, the "reasoning" follows this sort of pattern:

  1. The whole, X, has properties A, B, C, etc.
  2. Therefore the parts of X have properties A,B,C, etc.
That this line of reasoning is fallacious is made clear by the following case: 4 is an even number. 1 and 3 are parts of 4. Therefore 1 and 3 are even.

It should be noted that it is not always fallacious to draw a conclusion about the parts of a whole based on the properties of the whole. As long as adequate evidence is provided in the argument, the reasoning can be acceptable. For example, the human body is made out of matter and it is reasonable to infer from this that the parts that make up the human body are also made out of matter. This is because there is no reason to believe that the body is made up of nonā€material parts that somehow form matter when they get together.

The second version of the fallacy of division is committed when a person 1) draws a conclusion about the properties of individual members of a class or group based on the collective properties of the class or group and 2) there is not enough justification for the conclusion. More formally, the line of "reasoning" is as follows:

  1. As a collective, group or class X has properties A,B,C, etc.
  2. Therefore the individual members of group or class X have properties A,B,C, etc.
That this sort of reasoning is fallacious can be easily shown by the following: It is true that athletes, taken as a group, are football players, track runners, swimmers, tennis players, long jumpers, pole vaulters and such. But it would be fallacious to infer that each individual athlete is a football player, a track runner, a swimmer, a tennis player, a swimmer, etc.

It should be noted that it is not always fallacious to draw a conclusion about an individual based on what is true of the class he/she/it belongs to. If the inference is backed by evidence, then the reasoning can be fine. For example, it is not fallacious to infer that Bill the Siamese cat is a mammal from the fact that all cats are mammals. In this case, what is true of the class is also true of each individual member.

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15
Appeal to Pity
Ad Misericordiam

Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Pity is a fallacy in which a person substitutes a claim intended to create pity for evidence in an argument. The form of the "argument" is as follows:

  1. P is presented, with the intent to create pity.
  2. Therefore claim C is true.
This line of "reasoning" is fallacious because pity does not serve as evidence for a claim. This is extremely clear in the following case: "You must accept that 1+1=46, after all I'm dying..." While you may pity me because I am dying, it would hardly make my claim true.

This fallacy differs from the Appeal to the Consequences of a Belief (ACB). In the ACB fallacy, a person is using the effects of a belief as a substitute for evidence. In the Appeal to Pity, it is the feelings of pity or sympathy that are substituted for evidence.

It must be noted that there are cases in which claims that actually serve as evidence also evoke a feeling of pity. In such cases, the feeling of pity is still not evidence. The following is an example of a case in which a claim evokes pity and also serves as legitimate evidence:

Professor: "You missed the midterm, Bill."
Bill: "I know. I think you should let me take the makeup."
Professor: "Why?"
Bill: "I was hit by a truck on the way to the midterm. Since I had to go to the emergency room with a broken leg, I think I am entitled to a makeup."
Professor: "I'm sorry about the leg, Bill. Of course you can make it up."

The above example does not involve a fallacy. While the professor does feel sorry for Bill, she is justified in accepting Bill's claim that he deserves a makeup. After all getting run over by a truck would be a legitimate excuse for missing a test.

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1
Appeal to Flattery
AKA Apple Polishing, various 'colorful' expressions

Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Flattery is a fallacy of the following form:

  1. Person A is flattered by person B.
  2. Person B makes claim X.
  3. Therefore X is true.
The basic idea behind this fallacy is that flattery is presented in the place of evidence for accepting a claim. This sort of "reasoning" is fallacious because flattery is not, in fact, evidence for a claim. This is especially clear in a case like this: "My Bill, that is a really nice tie. By the way, it is quite clear that one plus one is equal to forty three."

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1
Straw Man
Category: Fallacies of Relevance (Red Herrings)

The Straw Man fallacy is committed when a person simply ignores a person's actual position and substitutes a distorted, exaggerated or misrepresented version of that position. This sort of "reasoning" has the following pattern:

  1. Person A has position X.
  2. Person B presents position Y (which is a distorted version of X).
  3. Person B attacks position Y.
  4. Therefore X is false/incorrect/flawed.
This sort of "reasoning" is fallacious because attacking a distorted version of a position simply does not constitute an attack on the position itself. One might as well expect an attack on a poor drawing of a person to hurt the person.

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