Appeal to Novelty
AKA Appeal to the New, Newer is Better, Novelty
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Appeal to Novelty is a fallacy that occurs when it is assumed that something is better or correct simply because it is new. This sort of "reasoning" has the following form:

1. X is new.
2. Therefore X is correct or better.

This sort of "reasoning" is fallacious because the novelty or newness of something does not automatically make it correct or better than something older. This is made quite obvious by the following example: Joe has proposed that 1+1 should now be equal to 3. When asked why people should accept this, he says that he just came up with the idea. Since it is newer than the idea that 1+1=2, it must be better.

This sort of "reasoning" is appealing for many reasons. First, "western culture" includes a very powerful commitment to the notion that new things must be better than old things. Second, the notion of progress (which seems to have come, in part, from the notion of evolution) implies that newer things will be superior to older things. Third, media advertising often sends the message that newer must be better. Because of these three factors (and others) people often accept that a new thing (idea, product, concept, etc.) must be better because it is new. Hence, Novelty is a somewhat common fallacy, especially in advertising.

It should not be assumed that old things must be better than new things (see the fallacy Appeal to Tradition) any more than it should be assumed that new things are better than old things. The age of a thing does not, in general, have any bearing on its quality or correctness (in this context).

Obviously, age does have a bearing in some contexts. For example, if a person concluded that his day old milk was better than his two‐month old milk, he would not be committing an Appeal to Novelty. This is because in such cases the newness of the thing is relevant to its quality. Thus, the fallacy is committed only when the newness is not, in and of itself, relevant to the claim.

Confusing Cause and Effect
AKA Questionable Cause, Reversing Causation
Category: Fallacies of Presumption → Casual Fallacies

Confusing Cause and Effect is a fallacy that has the following general form:

1. A and B regularly occur together.
2. Therefore A is the cause of B. This fallacy requires that there not be, in fact, a common cause that actually causes both A and B.

This fallacy is committed when a person assumes that one event must cause another just because the events occur together. More formally, this fallacy involves drawing the conclusion that A is the cause of B simply because A and B are in regular conjunction (and there is not a common cause that is actually the cause of A and B). The mistake being made is that the causal conclusion is being drawn without adequate justification.

In some cases it will be evident that the fallacy is being committed. For example, a person might claim that an illness was caused by a person getting a fever. In this case, it would be quite clear that the fever was caused by illness and not the other way around. In other cases, the fallacy is not always evident. One factor that makes causal reasoning quite difficult is that it is not always evident what is the cause and what is the effect. For example, a problem child might be the cause of the parents being short tempered or the short temper of the parents might be the cause of the child being problematic. The difficulty is increased by the fact that some situations might involve feedback. For example, the parents' temper might cause the child to become problematic and the child's behavior could worsen the parents' temper. In such cases it could be rather difficult to sort out what caused what in the first place.

In order to determine that the fallacy has been committed, it must be shown that the causal conclusion has not been adequately supported and that the person committing the fallacy has confused the actual cause with the effect. Showing that the fallacy has been committed will typically involve determining the actual cause and the actual effect. In some cases, as noted above, this can be quite easy. In other cases it will be difficult. In some cases, it might be almost impossible. Another thing that makes causal reasoning difficult is that people often have very different conceptions of cause and, in some cases, the issues are clouded by emotions and ideologies. For example, people often claim violence on TV and in movies must be censored because it causes people to like violence. Other people claim that there is violence on TV and in movies because people like violence. In this case, it is not obvious what the cause really is and the issue is clouded by the fact that emotions often run high on this issue.

While causal reasoning can be difficult, many errors can be avoided with due care and careful testing procedures. This is due to the fact that the fallacy arises because the conclusion is drawn without due care. One way to avoid the fallacy is to pay careful attention to the temporal sequence of events. Since (outside of Star Trek), effects do not generally precede their causes, if A occurs after B, then A cannot be the cause of B. However, these methods go beyond the scope of this program.

All causal fallacies involve an error in causal reasoning. However, this fallacy differs from the other causal fallacies in terms of the error in reasoning being made. In the case of a Post Hoc fallacy, the error is that a person is accepting that A is the cause of B simply because A occurs before B. In the case of the Fallacy of Ignoring a Common Cause A is taken to be the cause of B when there is, in fact, a third factor that is the cause of both A and B. For more information, see the relevant entries in this program.

Appeal to Emotion
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

An Appeal to Emotion is a fallacy with the following structure:

1. Favorable emotions are associated with X.
2. Therefore, X is true.

This fallacy is committed when someone manipulates peoples' emotions in order to get them to accept a claim as being true. More formally, this sort of "reasoning" involves the substitution of various means of producing strong emotions in place of evidence for a claim. If the favorable emotions associated with X influence the person to accept X as true because they "feel good about X," then he has fallen prey to the fallacy.

This sort of "reasoning" is very common in politics and it serves as the basis for a large portion of modern advertising. Most political speeches are aimed at generating feelings in people so that these feelings will get them to vote or act a certain way. In the case of advertising, the commercials are aimed at evoking emotions that will influence people to buy certain products. In most cases, such speeches and commercials are notoriously free of real evidence.

This sort of "reasoning" is quite evidently fallacious. It is fallacious because using various tactics to incite emotions in people does not serve as evidence for a claim. For example, if a person were able to inspire in a person an incredible hatred of the claim that 1+1 = 2 and then inspired the person to love the claim that 1+1 =3, it would hardly follow that the claim that 1+1 = 3 would be adequately supported.

It should be noted that in many cases it is not particularly obvious that the person committing the fallacy is attempting to support a claim. In many cases, the user of the fallacy will appear to be attempting to move people to take an action, such as buying a product or fighting in a war. However, it is possible to determine what sort of claim the person is actually attempting to support. In such cases one needs to ask "what sort of claim is this person attempting to get people to accept and act on?" Determining this claim (or claims) might take some work. However, in many cases it will be quite evident. For example, if a political leader is attempting to convince her followers to participate in certain acts of violence by the use of a hate speech, then her claim would be "you should participate in these acts of violence." In this case, the "evidence" would be the hatred evoked in the followers. This hatred would serve to make them favorable inclined towards the claim that they should engage in the acts of violence. As another example, a beer commercial might show happy, scantily clad men and women prancing about a beach, guzzling beer. In this case the claim would be "you should buy this beer." The "evidence" would be the excitement evoked by seeing the beautiful people guzzling the beer.

This fallacy is actually an extremely effective persuasive device. As many people have argued, peoples' emotions often carry much more force than their reason. Logical argumentation is often difficult and time consuming and it rarely has the power to spurn people to action. It is the power of this fallacy that explains its great popularity and wide usage. However, it is still a fallacy.

In all fairness it must be noted that the use of tactics to inspire emotions is an important skill. Without an appeal to peoples' emotions, it is often difficult to get them to take action or to perform at their best. For example, no good coach presents her team with syllogisms before the big game. Instead she inspires them with emotional terms and attempts to "fire" them up. There is nothing inherently wrong with this. However, it is not any acceptable form of argumentation. As long as one is able to clearly distinguish between what inspires emotions and what justifies a claim, one is unlikely to fall prey to this fallacy.

As a final point, in many cases it will be difficult to distinguish an Appeal to Emotion from some other fallacies and in many cases multiple fallacies may be committed. For example, many Ad Hominems will be very similar to Appeals to Emotion and, in some cases, both fallacies will be committed. As an example, a leader might attempt to invoke hatred of a person to inspire his followers to accept that they should reject her claims. The same attack could function as an Appeal to Emotion and a Personal Attack. In the first case, the attack would be aimed at making the followers feel very favorable about rejecting her claims. In the second case, the attack would be aimed at making the followers reject the person's claims because of some perceived (or imagined) defect in her character.

This fallacy is related to the Appeal to Popularity fallacy. Despite the differences between these two fallacies, they are both united by the fact that they involve appeals to emotions. In both cases the fallacies aim at getting people to accept claims based on how they or others feel about the claims and not based on evidence for the claims.

Another way to look at these two fallacies is as follows
Appeal to Popularity

1. Most people approve of X.
2. So, I should approve of X, too.
3. Since I approve of X, X must be true.

Appeal to Emotion

1. I approve of X.
2. Therefore, X is true.

On this view, in an Appeal to Popularity the claim is accepted because most people approve of the claim. In the case of an Appeal to Emotion the claim is accepted because the individual approves of the claim because of the emotion of approval he feels in regards to the claim.

Relativist Fallacy
AKA The Subjectivist Fallacy

The Relativist Fallacy is committed when a person rejects a claim by asserting that the claim might be true for others but is not for him/her. This sort of "reasoning" has the following form:

1. Claim X is presented.
2. Person A asserts that X may be true for others but is not true for him/her.
3. Therefore A is justified in rejecting X.

In this context, relativism is the view that truth is relative to Z (a person, time, culture, place, etc.). This is not the view that claims will be true at different times or of different people, but the view that a claim could be true for one person and false for another at the same time.

In many cases, when people say "that X is true for me" what they really mean is "I believe X" or "X is true about me." It is important to be quite clear about the distinction between being true about a person and being true for a person. A claim is true about a person if the claim is a statement that describes the person correctly. For example, "Bill has blue eyes" is true of Bill if Bill has blue eyes. To make a claim such as "X is true for Bill" is to say that the claim is true for Bill and that it need not be true for others. For example: "1+1=23 is true for Bill" would mean that, for Bill, 1+1 actually does equal 23, not that he merely believes that 1+1=23 (that would be "It is true of Bill that he believes 1+1=23"). Another example would be "The claim that the earth is flat is true for Bill" would mean that the earth really is flat for Bill (in other words, Bill would be in a different world than the rest of the human race). Since these situations (1+1 being 23 and the earth being flat for Bill) are extremely strange, it certainly seems that truth is not relative to individuals (although beliefs are).

As long as truth is objective (that is, not relative to individuals), then the Relativist Fallacy is a fallacy. If there are cases in which truth is actually relative, then such reasoning need not be fallacious.

Misleading Vividness
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Misleading Vividness is a fallacy in which a very small number of particularly dramatic events are taken to outweigh a significant amount of statistical evidence. This sort of "reasoning" has the following form:

1. Dramatic or vivid event X occurs (and is not in accord with the majority of the statistical evidence).
2. Therefore events of type X are likely to occur.

This sort of "reasoning" is fallacious because the mere fact that an event is particularly vivid or dramatic does not make the event more likely to occur, especially in the face of significant statistical evidence.

People often accept this sort of "reasoning" because particularly vivid or dramatic cases tend to make a very strong impression on the human mind. For example, if a person survives a particularly awful plane crash, he might be inclined to believe that air travel is more dangerous than other forms of travel. After all, explosions and people dying around him will have a more significant impact on his mind than will the rather dull statistics that a person is more likely to be struck by lightning than killed in a plane crash.

It should be kept in mind that taking into account the possibility of something dramatic or vivid occurring is not always fallacious. For example, a person might decide to never go sky diving because the effects of an accident can be very, very dramatic. If he knows that, statistically, the chances of the accident are happening are very low but he considers even a small risk to be unacceptable, then he would not be making an error in reasoning.

Hasty Generalization
AKA Fallacy of Insufficient Statistics, Fallacy of Insufficient Sample, Leaping to A Conclusion, Hasty Induction
Category: Fallacies of Presumption

This fallacy is committed when a person draws a conclusion about a population based on a sample that is not large enough. It has the following form:

1. Sample S, which is too small, is taken from population P.
2. Conclusion C is drawn about Population P based on S.

The person committing the fallacy is misusing the following type of reasoning, which is known variously as Inductive Generalization, Generalization, and Statistical Generalization:

1. X% of all observed A's are B's.
2. Therefore X% of all A's are B's.

The fallacy is committed when not enough A's are observed to warrant the conclusion. If enough A's are observed then the reasoning is not fallacious.

Small samples will tend to be unrepresentative. As a blatant case, asking one person what she thinks about gun control would clearly not provide an adequate sized sample for determining what Canadians in general think about the issue. The general idea is that small samples are less likely to contain numbers proportional to the whole population. For example, if a bucket contains blue, red, green and orange marbles, then a sample of three marbles cannot possible be representative of the whole population of marbles. As the sample size of marbles increases the more likely it becomes that marbles of each color will be selected in proportion to their numbers in the whole population. The same holds true for things others than marbles, such as people and their political views.

Since Hasty Generalization is committed when the sample (the observed instances) is too small, it is important to have samples that are large enough when making a generalization. The most reliable way to do this is to take as large a sample as is practical. There are no fixed numbers as to what counts as being large enough. If the population in question is not very diverse (a population of cloned mice, for example) then a very small sample would suffice. If the population is very diverse (people, for example) then a fairly large sample would be needed. The size of the sample also depends on the size of the population. Obviously, a very small population will not support a huge sample. Finally, the required size will depend on the purpose of the sample. If Bill wants to know what Joe and Jane think about gun control, then a sample consisting of Bill and Jane would (obviously) be large enough. If Bill wants to know what most Australians think about gun control, then a sample consisting of Bill and Jane would be far too small.

People often commit Hasty Generalizations because of bias or prejudice. For example, someone who is a sexist might conclude that all women are unfit to fly jet fighters because one woman crashed one. People also commonly commit Hasty Generalizations because of laziness or sloppiness. It is very easy to simply leap to a conclusion and much harder to gather an adequate sample and draw a justified conclusion. Thus, avoiding this fallacy requires minimizing the influence of bias and taking care to select a sample that is large enough.

One final point: a Hasty Generalization, like any fallacy, might have a true conclusion. However, as long as the reasoning is fallacious there is no reason to accept the conclusion based on that reasoning.