Appeal to Fear
Ad Baculum
AKA Scare Tactics, Appeal to Force
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Fear is a fallacy with the following pattern:

1. Y is presented (a claim that is intended to produce fear).
2. Therefore claim X is true (a claim that is generally, but need not be, related to Y in some manner).

This line of "reasoning" is fallacious because creating fear in people does not constitute evidence for a claim.

It is important to distinguish between a rational reason to believe (RRB) (evidence) and a prudential reason to believe(PRB) (motivation). A RRB is evidence that objectively and logically supports the claim. A PRB is a reason to accept the belief because of some external factor (such as fear, a threat, or a benefit or harm that may stem from the belief) that is relevant to what a person values but is not relevant to the truth or falsity of the claim. For example, it might be prudent to not fail the son of your department chairperson because you fear he will make life tough for you. However, this does not provide evidence for the claim that the son deserves to pass the class.

Appeal to Ridicule
AKA Appeal to Mockery, The Horse Laugh
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

The Appeal to Ridicule is a fallacy in which ridicule or mockery is substituted for evidence in an "argument." This line of "reasoning" has the following form:

1. X, which is some form of ridicule is presented (typically directed at the claim).
2. Therefore claim C is false.

This sort of "reasoning" is fallacious because mocking a claim does not show that it is false. This is especially clear in the following example: "1+1=2! That's the most ridiculous thing I have ever heard!"

It should be noted that showing that a claim is ridiculous through the use of legitimate methods (such as a non fallacious argument) can make it reasonable to reject the claim. One form of this line of reasoning is known as a "reductio ad absurdum" ("reducing to absurdity"). In this sort of argument, the idea is to show that a contradiction (a statement that must be false) or an absurd result follows from a claim. For example: "Bill claims that a member of a minority group cannot be a racist. However, this is absurd. Think about this: white males are a minority in the world. Given Bill's claim, it would follow that no white males could be racists. Hence, the Klan, Nazis, and white supremacists are not racist organizations."

Since the claim that the Klan, Nazis, and white supremacists are not racist organizations is clearly absurd, it can be concluded that the claim that a member of a minority cannot be a racist is false.

Personal Attack
AKA Ad Hominem Abusive
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

A personal attack is committed when a person substitutes abusive remarks for evidence when attacking another person's claim or claims. This line of "reasoning" is fallacious because the attack is directed at the person making the claim and not the claim itself. The truth value of a claim is independent of the person making the claim. After all, no matter how repugnant an individual might be, he or she can still make true claims.

Not all ad Hominems are fallacious. In some cases, an individual's characteristics can have a bearing on the question of the veracity of her claims. For example, if someone is shown to be a pathological liar, then what he says can be considered to be unreliable.

However, such attacks are weak, since even pathological liars might speak the truth on occasion. In general, it is best to focus one’s attention on the content of the claim and not on who made the claim. It is the content that determines the truth of the claim and not the characteristics of the person making the claim.

Appeal to Spite
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

The Appeal to Spite Fallacy is a fallacy in which spite is substituted for evidence when an "argument" is made against a claim. This line of "reasoning" has the following form:

1. Claim X is presented with the intent of generating spite.
2. Therefore claim C is false (or true)

This sort of "reasoning" is fallacious because a feeling of spite does not count as evidence for or against a claim. This is quite clear in the following case: "Bill claims that the earth revolves around the sun. But remember that dirty trick he pulled on you last week. Now, doesn't my claim that the sun revolves around the earth make sense to you?"

Of course, there are cases in which a claim that evokes a feeling of spite or malice can serve as legitimate evidence. However, it should be noted that the actual feelings of malice or spite are not evidence. The following is an example of such a situation:

Jill: "I think I'll vote for Jane to be treasurer of NOW."
Vicki: "Remember the time that your purse vanished at a meeting last year?"
Jill: "Yes."
Vicki: "Well, I just found out that she stole your purse and stole some other stuff from people."
Jill: "I'm not voting for her!"

In this case, Jill has a good reason not to vote for Jane. Since a treasurer should be honest, a known thief would be a bad choice. As long as Jill concludes that she should vote against Jane because she is a thief and not just out of spite, her reasoning would not be fallacious.

Guilt by Association
AKA Bad Company Fallacy, Company that You Keep Fallacy
Category: Fallacies of Relevance (Red Herrings) → Ad hominems (Genetic Fallacies)

Guilt by Association is a fallacy in which a person rejects a claim simply because it is pointed out that people she dislikes accept the claim. This sort of "reasoning" has the following form:

1. It is pointed out that person A accepts claim P.
2. Therefore P is false

It is clear that sort of "reasoning" is fallacious. For example the following is obviously a case of poor "reasoning": "You think that 1+1=2. But, Adolf Hitler, Charles Manson, Joseph Stalin, and Ted Bundy all believed that 1+1=2. So, you shouldn't believe it."

The fallacy draws its power from the fact that people do not like to be associated with people they dislike. Hence, if it is shown that a person shares a belief with people he dislikes he might be influenced into rejecting that belief. In such cases the person will be rejecting the claim based on how he thinks or feels about the people who hold it and because he does not want to be associated with such people.

Of course, the fact that someone does not want to be associated with people she dislikes does not justify the rejection of any claim. For example, most wicked and terrible people accept that the earth revolves around the sun and that lead is heavier than helium. No sane person would reject these claims simply because this would put them in the company of people they dislike (or even hate).

Burden of Proof
Ad Ignorantiam
AKA Appeal to Ignorance
Category: Fallacies of Relevance (Red Herrings) → Distracting Appeals

Burden of Proof is a fallacy in which the burden of proof is placed on the wrong side. Another version occurs when a lack of evidence for side A is taken to be evidence for side B in cases in which the burden of proof actually rests on side B. A common name for this is an Appeal to Ignorance. This sort of reasoning typically has the following form:

1. Claim X is presented by side A and the burden of proof actually rests on side B.
2. Side B claims that X is false because there is no proof for X.

In many situations, one side has the burden of proof resting on it. This side is obligated to provide evidence for its position. The claim of the other side, the one that does not bear the burden of proof, is assumed to be true unless proven otherwise. The difficulty in such cases is determining which side, if any, the burden of proof rests on. In many cases, settling this issue can be a matter of significant debate. In some cases the burden of proof is set by the situation. For example, in American law a person is assumed to be innocent until proven guilty (hence the burden of proof is on the prosecution). As another example, in debate the burden of proof is placed on the affirmative team. As a final example, in most cases the burden of proof rests on those who claim something exists (such as Bigfoot, psychic powers, universals, and sense data).